![]() ![]() ![]() On the spectrum of influencers, with influence driven by their personal experience and strength of relationship with their networks. They have the highest brand relevance and resonance Micro-influencers: Everyday consumers or employees or industry experts who have 500–10,000 followers. Spectrum, with category-specific influence – such as lifestyle, fashion or business. They have the highest topical relevance on the Macro-influencers: Celebrities, executives, bloggers, and journalists who have 10,000–1M followers. Includes any type of program, such as Reputation/Brand Management, Marketing or Events and Observances, that demonstrates effective global communications implemented in more than one country. ![]() Includes programs directed to shareowners, other investors and the investment community includes communication programs related to decentralized currencies. More Than Seven Days” and events occurring within a time span of one week should be entered in “4B. Events that took place for longer than a one-week period should be entered Includes virtual or in-person programs or events, such as commemorations, observances, conferences, openings, yearlong anniversaries, celebrations or other special activities. Associations/Government/Nonprofit Organizations Associations/Government/Nonprofit OrganizationsĤBA. Includes programs undertaken to deal with an unplanned event that required an immediate response.ĤAA. Programs that effectively demonstrate a strategic program that includes creating and distributing valuable content to attract, acquire, and engage target audience(s). “Community” in this category refers to a specific geographic location or locations.ĢA. In communities in which the sponsoring organization has an interest, need or opportunity. Includes programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations ![]()
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